· Domaine Boyar ·
Year
2021
Services provided
Strategic Planning & Supervision
Web & Mobile Development
INDUSTRY
-
ABOUT THE PROJECT
Background
Domaine Boyar is the first private wine-producing company founded after the fall of the communist regime in Bulgaria in 1989. Back in 1991, the company started its journey operating in Sofia and in London simultaneously. Nowadays Domaine Boyar is a leader in producing and exporting Bulgarian wines in Europe, North America, Africa, and Asia.
Objective
The primary goal for Domain Boyar was to create a user-friendly website that elevates the wine experience by making exploration and purchasing more streamlined and engaging. They aimed to provide a platform that showcases their exceptional wines, highlighting their meticulous production process and enhancing users’ appreciation of wine culture.
Approach
JT Design adopted a strategic, user-centric approach for the Domain Boyar project. The process began with comprehensive research and analysis to align with Domain Boyar’s brand vision and audience needs. The design phase focused on creating a modern, intuitive UI & UX that reflects the elegance of Domain Boyar’s brand. This was followed by the web development phase using WordPress and ensuring a responsive and seamless experience across all devices.
Deliverable
The Domain Boyar website project, executed by JT Design, resulted in the successful creation of a comprehensive WordPress website with a solid, scalable architecture. The new platform led to a significant increase in web traffic and improved user engagement. The integration of an eCommerce system boosted online sales and customer satisfaction. The positive user feedback highlights the improved navigation and overall satisfaction with the website. Effective SEO strategies increased organic traffic and enhanced brand visibility. Continuous technical maintenance and updates were implemented to ensure optimal performance and security.